User Worthy Net Marketing Solutions

Jun

03

How Many Times Do You Look Before Making A Decision?

By Tommy Linsley · Comments (5)

: Image by oooh.oooh via Flickr

How many times have you made an impulsive decision? Do you look at your choices more than once before you decide what you want to do? Ever thought about these questions when it comes to a buying decision?

It’s been said, I’m sure you’ve heard this before, that it takes 7-12 exposures before the average shopper decides to buy. People like to weigh their options. Also, if it’s a new product, it takes several exposures to make them feel that they trust a particular product, company or business. Now, think to yourself, “Does this apply to offline or online purchases?”

It applies to both. If you own a company that sells offline goods or services, chances are that the browser that just walked in your front door probably heard from a friend or two that your local business sells quality goods. Whatever their reason for coming in today, it didn’t happen by accident. They have been exposed to your products or brand more than once in the past.

Now, apply the same mental picture to your company website. Online visitors to your website are no different than that browser that just walked into your store. They heard about your website from a friend, or advertisement, or maybe they have been inside your store before and you reminded them to look at your new website.

Let’s take this a step further. When a browser or a current customer walks out your door, you invite them to come back, right. Now, what if that same person is at your new website browsing or purchasing. You want to invite them to return, correct? But, wait, you’re not inside their computer. How do you invite them to come back again?

Well, being a smart businessperson, you have a system on your webiste to act as your vitual public relations assistant or helper. You have a followup system in place to thank your visitors and invite them to return. You can let your virtual assistant do the work for you.

To learn more and get 44 pages of solid, informative content, we’ve secured a free report for you. Click here and learn how to set up your own followup system. Easily set it up once and let it do the work for you. You can have an automatic followup system that turns the casual browser into a faithful buyer.

Technorati Tags: Business, buying decision, followup system, Local Business, Public relations, technorati, trust, virtual assistant

Categories : Local Business

Comments (5)

Apr

26

On Technorati

By Tommy Linsley · Comments (16)

: Image by Nikita Kashner via Flickr

Special Announcement

Don’t know how this got missed. But, we’ve made this special post to announce the good news.

We recently added our blog on Technorati. Look for UserWorthy and tommylinsley on other social media: Twitter, Facebook, Delicious, etc.

Favorite us by clicking below:

Technorati Tags: delicious, favorite, Social media, special announcement, special post, technorati, tommylinsley, Twitter, UserWorthy

Categories : General

Comments (16)

Apr

12

How Can Online Marketers Help Local Offline Businesses?

By Tommy Linsley · Comments (3)

Internet marketers can also help local, offline businesses to unlock their full business potential. With a little creativity, you can help the local offline businesses in your area profit from fresh ideas and your specialized online marketing knowledge.

To help you with this idea, today we’ll look at the one part of this mini-series on how to Use Your IM Skills Locally. And, Subscribers to the User Worthy News will have already received a link to get even more information on this awesome, much needed service idea in their email.

Local Business Promotion Using Front Door Method

Pull Your Client’s Website Out of Witness Protection Program

Put a Big, Red Front Door on Your Client’s Local Presence

When you did your local searches and tests of niche markets, did you notice that very few businesses and professional practices ranked well in the search engines? That’s because there are SEO mistakes in their landing pages (“front door”) that prevent them from being indexed properly for their niche. Others simply don’t have a landing page, if they even have a website at all.

One of the most effective steps you can take to remedy that is to give them a “front door” to their website. This is a standalone page that has great SEO value and points directly at the clients business or website. These “front door” pages are simple in design, load quickly and have a tightly focused intent: get a prospect to call the business on the phone.

Most people who need a service go looking for it online. When they go looking, they want to call someone. Many have an urgent need and don’t want to have to hunt around for the “contact us” page that most websites add like it was an afterthought.

Your Front Door pages need to have:

The client’s logo or photo of their business as seen from the street
The client’s business name in big letters and as an (H1) headline
The client’s phone number in large, easy to read numbers
Tightly focused, customer oriented pre-selling copy
A strong call to action – call NOW
Absolutely nothing else on the page – no AdSense, no other links but the client’s
(make the header graphic and title clickable links);
nothing to distract the reader from calling your client.

This approach saves you from actually redoing the customer’s own Web page and gives their site a great backlink, which will improve their rankings. When you combine this method with blogging and article writing that supports the Front Door page, you make yourself invaluable to the client.

If your authoritative articles and blog posts all have backlinks that point to the Front Door page, several things will happen:

Your Front Door page will rise to the top of the search engines for that niche.
Your supporting backlinks will appear right beneath the Front Door.
You will push your client’s competition farther and farther down in the SERP’s (search engine rankings).

The real value to you, as a marketing consultant who earns a living that depends on monthly fees for his or her work, is controlling the top spot in the SERP’s. Always make sure your Front Door page gets all the backlinks from your supporting blogs, articles and other online resources.

If you like, you can take over the entire first page of the SERP’s in some niches! Just add some social networking pages (Squidoo, Hub Pages), some classified ads (craigslist, USFreeAds, backpage.com) and at least one Wordpress blog post with targeted keyword tags. Wordpress tags have great SEO value!

This is the way to crush your clients’ competition and grind them into the dirt. Local search domination is very easy to do!

Helping your local business with internet marketing solutions,
Tommy Linsley.

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