How Many Times Do You Look Before Making A Decision?

How many times have you made an impulsive decision?  Do you look at your choices more than once before you decide what you want to do?  Ever thought about these questions when it comes to a buying decision?

It’s been said, I’m sure you’ve heard this before, that it takes 7-12 exposures before the average shopper decides to buy.  People like to weigh their options.  Also, if it’s a new product, it takes several exposures to make them feel that they trust a particular product, company or business.  Now, think to yourself, “Does this apply to offline or online purchases?”

It applies to both.  If you own a company that sells offline goods or services, chances are that the browser that just walked in your front door probably heard from a friend or two that your local business sells quality goods.  Whatever their reason for coming in today, it didn’t happen by accident.  They have been exposed to your products or brand more than once in the past.

Now, apply the same mental picture to your company website.  Online visitors to your website are no different than that browser that just walked into your store.  They heard about your website from a friend, or advertisement, or maybe they have been inside your store before and you reminded them to look at your new website.

Let’s take this a step further.  When a browser or a current customer walks out your door, you invite them to come back, right.  Now, what if that same person is at your new website browsing or purchasing.  You want to invite them to return, correct?   But, wait, you’re not inside their computer.  How do you invite them to come back again?

Well, being a smart businessperson, you have a system on your webiste to act as your vitual public relations assistant or helper.  You have a followup system in place to thank your visitors and invite them to return.  You can let your virtual assistant do the work for you.

To learn more and get 44 pages of solid, informative content, we’ve secured a free report for you. Click here and learn how to set up your own followup system.  Easily set it up once and let it do the work for you.  You can have an automatic followup system that turns the casual browser into a faithful buyer.

Tweet This Post  Ping This Post 

Technorati Tags: Business, buying decision, followup system, Local Business, Public relations, technorati, trust, virtual assistant