How Can Online Marketers Help Local Offline Businesses?

Internet marketers can also help local, offline businesses to unlock their full business potential.  With a little creativity, you can help the local offline businesses in your area profit from fresh ideas and your specialized online marketing knowledge.

To help you with this idea, today we’ll look at the one part of this mini-series on how to Use Your IM Skills Locally.  And, Subscribers to the User Worthy News will have already received a link to get even more information on this awesome, much needed service idea in their email.

Local Business Promotion Using Front Door Method

When you did your local searches and tests of niche markets, did you notice that very few businesses and professional practices ranked well in the search engines?  That’s because there are SEO mistakes in their landing pages (“front door”) that prevent them from being indexed properly for their niche.  Others simply don’t have a landing page, if they even have a website at all.

One of the most effective steps you can take to remedy that is to give them a “front door” to their website.  This is a standalone page that has great SEO value and points directly at the clients business or website.  These “front door” pages are simple in design, load quickly and have a tightly focused intent: get a prospect to call the business on the phone.

Most people who need a service go looking for it online.  When they go looking, they want to call someone. Many have an urgent need and don’t want to have to hunt around for the “contact us” page that most websites add like it was an afterthought.

Your Front Door pages need to have:

• The client’s logo or photo of their business as seen from the street
• The client’s business name in big letters and as an (H1) headline
• The client’s phone number in large, easy to read numbers
• Tightly focused, customer oriented pre-selling copy
• A strong call to action – call NOW
• Absolutely nothing else on the page – no AdSense, no other links but the client’s
  (make the header graphic and title clickable links);
  nothing to distract the reader from calling your client.

If your authoritative articles and blog posts all have backlinks that point to the Front Door page, several things will happen:

• Your Front Door page will rise to the top of the search engines for that niche.
• Your supporting backlinks will appear right beneath the Front Door.
• You will push your client’s competition farther and farther down in the SERP’s (search engine rankings).

The real value to you, as a marketing consultant who earns a living that depends on monthly fees for his or her work, is controlling the top spot in the SERP’s.  Always make sure your Front Door page gets all the backlinks from your supporting blogs, articles and other online resources.

If you like, you can take over the entire first page of the SERP’s in some niches!  Just add some social networking pages (Squidoo, Hub Pages), some classified ads (craigslist, USFreeAds, backpage.com) and at least one Wordpress blog post with targeted keyword tags.  Wordpress tags have great SEO value!

This is the way to crush your clients’ competition and grind them into the dirt.  Local search domination is very easy to do!

Helping your local business with internet marketing solutions,
Tommy Linsley.

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